Brian Will's decision-making framework revolves around personal experiences, lessons from failures, and an emphasis on preserving lifestyle over chasing momentary gains. He underlines the significance of not risking assets when investing, relying instead on stable income for significant ventures.
Drawing from past setbacks, he adopts a protective approach, ensuring his investments don't jeopardize his overall lifestyle. Influenced by insights from Terry Pendleton about athletes' financial misjudgments, Brian adopts a conservative stance, valuing secure investments like T-bills. Introducing the "McDonald's safety net" principle, he highlights that security lies in maintaining one's lifestyle, even if everything else falls apart.
13:50 - “We start businesses and entrepreneurs and we build them because we think we're going to create a lifestyle.” - Brian Will
14:00 - “The problem is entrepreneurs start doing this and they sacrifice the very thing that they were building the business for in the first place.” - Brian Will
23:24 - “Human beings can think either emotionally or intellectually, but they can never think both of those at the same time.” - Brian Will
42:38 - “Venture capital is a game and it is not a game of making profit. It is a game of flipping companies and dumping them, dumping them off on the next highest bidder.” - Brian Will
56:56 - “I had no financial assets to back me up when my business took a hit.” - Brian Will
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