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This week we have a great story of someone that worked really hard to figure out who she was, what she wanted from her business and life, and why. Tana Green has done some exceptional things along her journey into her second half. She decided to use her current business as a platform to accomplish her life’s aspiration to change people’s lives.
Before figuring out what she wanted from her business and life, Tana would find herself breaking down in tears on Sunday night watching Extreme Makeover on TV. The stories were striking a chord deep inside and even though she was very successful in business, she couldn’t help but feel there was something missing… Tana originally thought she could only find fulfillment outside of the world of business but once she understood the massive platform her business offered her, the sky was the limit.
Tana attended an event put on by her CPA firm. It just so happened that the keynote speaker was one of our friends, Lloyd Reeb, from the Halftime Institute. After the event she met Lloyd for coffee and decided it was time for her and her husband/business partner, Mike, to get some next level coaching to help them figure out what was next.
She determined that her passion was helping women stuck in domestic violence. Her personal experience pulled her to help people in need of an escape from abusive relationships. But what did that mean? After some internal reflection and help from close friends and the Halftime Institute, Tana realized that her company could be used as a platform to magnify the impact she could make. She didn’t need to completely cut ties and sell the company to do what she wanted to do. Owning a company with thousands of employees and having influence in the community gave Tana amazing resources to serve the cause WHILE still keeping her company.
Tana DID NOT DO the typical thing that entrepreneurs do after they come back from a conference. She did not walk back into the business and immediately bark orders on the new direction she was taking with her role. Tana wanted to help change people’s lives and that first started with mentoring and guiding her executive team. Getting her executives on board with the new vision was a slow but effective process. She gave them the resources they needed to become the next level team that would allow her to move into a different and more distant role. Everyone on her team first took their Strength Finders 2.0 to help guide the process. After the Strength Finders, Tana set up a monthly meeting to touch base with her team. She also wrote a book called Creating a World of Difference that she gives to every employee so they can get a full understanding of the company culture and values.
Tana raised $10 Million for a Domestic Violence Center and became a spokesperson and board member of some of the industry’s biggest charities, i.e. SafeAlliance, to help victims of domestic violence. One of the most generous things that Tana has done is donate 2% of net proceeds from her business to a foundation that helps in domestic violence. Can you imagine trying to raise that money without a company!?
As a typical entrepreneur, Tana has her fingers in many different ventures. She is keeping busy in the non-profit world helping Safe Alliance and other domestic violence causes while at the same time tending to The Greene Group and her (fairly) new company, The Blue Bloodhound Group.
Email: [email protected] Book Website: https://www.creatingaworldofdifference.com Company Website: https://www.greene-group.com/
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