#207: Finding the Flow State: How Entrepreneurs Can Tap into Their Fullest Potential

On today’s podcast I have a friend from a peer group and the cofounder and CEO of Project EVO, Arman Assadi. Arman helps leaders and creatives find their flow. He was featured on the cover of Foundr Magazine — which has featured household names like Richard Branson, Brené Brown, Mark Cuban, Gary Vaynerchuk, and Arianna Huffington.

A flow state, also known as being in the zone, is the mental state in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. So much so that time feels like it dissipates.

What You Will Learn in Today’s Podcast Interview:

How to avoid the extreme anxious feeling of being trapped in the role of CEO

Why business is the ultimate mechanism for experiencing flow on a day-to-day basis

Why finding your flow can enable you to focus on growing a valuable business

Three questions you should ask various people in your life to become more self-aware

What the Brain Type Assessment is and how it can help you understand how you see the world

What the right amount of challenge is to foster your personal and professional growth

How self-awareness is key to addressing business challenges and avoiding the sudden urge to “bolt” from the company
Why sometimes selling your business is not the right answer

Podcast Interview Summary:

I have been fascinated with this concept of flow and positive psychology for years. I believe owning and running a business enables owners and entrepreneurs to tap into this state of flow… whether they know it or not.

Flow can make the experience of owning and running a business amazing and addicting.

If your business is facilitating your personal state of flow without you knowing, selling the company and losing that feeling has a huge potential of leading to regret.

On the other hand, if you find yourself burnt out because you can’t tap into that state of flow anymore, you might decide to sell as fast as possible, leaving tons of value or other options on the table.

In order to reach your full potential AND be able to optimize the relationship you have with your business, you need to understand how you find your flow and how your business fits into that equation.

You can then engineer your ideal life before, during, and after owning a business.

About the Arman Assadi:

Arman Assadi is the co-founder & CEO of ProjectEVO.org where he helps leaders and creatives find their flow. He was featured on the cover of Foundr Magazine — which has featured household names like Richard Branson, Brené Brown, Mark Cuban, Gary Vaynerchuk, and Arianna Huffington.

Arman is the co-creator of the EVO Planner™ (the most funded planner of all time), the Elements Assessment™, and has been the chief strategist and copywriter behind 13 different 7-figure launches. Fortune 500 companies, Silicon Valley startups, celebrity thought leaders, and New York Times bestselling authors have consulted Arman and generated tens of millions of dollars with his strategies.

He is based in San Diego, California.

Podcast Interview Quotes:

10:50 – “I speak to discover what I know sometimes. And I got that from a quote from Flannery O’Conner that said, ‘I write to discover what I know.’” – Arman Assadi

22:10 – “For me, flow is the optimal state of being. Flow is about supreme presence.” – Arman Assadi

23:40 – “2% more challenging than what you’re used to. And when you find that sweet spot you’re in the mode of growth and (another factor of flow is) there’s feedback. Feedback from the experience.” – Arman Assadi, on not working against something that is too challenging so your brain doesn’t shut down.

24:58 – “Flow, to me, is also a deeply deeply creative and arguably, spiritual experience.” – Arman Assadi

Links and Resources:

Project EVO

Arman Assadi, Instagram

Arman Assadi, text: 619-825-2595

Arman Assadi website

The Artist’s Way, by Julia Cameron

Mastering Your Cash Flow Digital Course

ARKONA Boot Camp

Reach out to me if you have questions about the boot camp!

You can also reach out to me via email at [email protected], on my LinkedIn.