Jason shares how he became cash strapped and burnt out as the company grew and what he did to recalibrate his day-to-day role and grow value before he sold the company to a strategic buyer.
What You Will Learn in Today’s Podcast Interview:
About the Jason Swank:
Right out of college, Jason was able to work for one of the five big consulting agencies in the industry, Arthur Anderson. But it didn’t take him long to realize that it wasn’t in his nature to work for other people.
Jason always had an entrepreneurial spirit, so he decided to quit his day job start working freelance. He eventually met his business partner. After merging their businesses, they formed their own digital marketing agency where they worked up to building and marketing for companies like AT&T, Hitachi, and Lotus Cars.
He sold the company in 2012, learned some lessons, and grew from those lessons, eventually creating a unique consultancy helping marketing agency owners grow their own agencies the right way (and faster).
Podcast Interview Quotes:
17:30 – “You gotta think about, like, I was accidental, like most people and I was just kind of going with the flow. I didn’t have that clarity to make decisions.” – Jason Swenk
19:57 – “If you would just tell the team where the f*** you’re going, you’d be good, right?” – Jason Swenk
20:05 – “If you hire people, delegate the outcomes, don’t delegate the tasks and they’ll actually do way better.” – Jason Swenk
34:18 – “That’s why I do what I do, because I wanted to be the resource I wish I had, right?” - Jason Swenk
02:20 - “Having that ass-backwards can lead to depression, anxiety, stress and unhappiness.” - Ryan Tansom, on the importance of building your business around your goals and not the other way around.
Links and Resources:
Reach out to me if you have questions about the boot camp!
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